Tag Archives: Google Algorithm

GA4 Fractional Cross-Channel Conversion Credit Now Imported Into Google AdsGoogle posted an update that now Google Ads will import fractional, cross-channel web conversion credits from Google Analytics 4 properties. Google said this is even if the last non-direct click was not Google advertising.This data might be used to help with Google Ads conversion automation andContinueContinue reading “Google Analytics 4 Fractional Cross-Channel Conversion Credit Now Imported Into Google Ads”

Google Investigating New Wave Of Google Ads Disapprovals IssuesThere has been another wave of Google Ads disapproval across Google Ads and Merchant Center. Google’s Ads Lisiason, Ginny Marvin, said the Google Ads team is aware of this and is investigating.Last night, Ginny wrote, “Thanks for your patience as I looked into this. Our teams areContinueContinue reading “Google Investigating New Wave Of Google Ads Disapprovals”

Google Expands Return / Shipping Details In Search Results & New Search Console ReportingGoogle announced that it can now show expanded shipping and return information in the Google search results snippets. Google also added new Search Console reporting to help merchants debug these shipping and return structured data elements.The funny thing is that we sawContinueContinue reading “Shipping And Returns Information On Google Search Web Results”

Google FAQ Snippets Drop For Many Sites On April 5thGoogle seems to be showing fewer FAQ snippets for many sites starting on April 5th. Over the holidays, I received several questions about this but didn’t have time to write it up until now. But while the tracking tools show no decline in FAQ snippets, manyContinueContinue reading “Google FAQ Snippets Drop On April 5th”

Latest From Google’s John Mueller On Using AI To Write ContentSo far, Google’s official stance on using AI to write content is just fine, assuming that content was not written to manipulate the search results. If the content is useful, helpful and quality, it doesn’t matter if a machine wrote it or a human. ButContinueContinue reading “Google’s John Mueller On Using AI To Write Content”