Tag Archives: Google Algorithm

In recent years, digital marketing has exploded onto the marketing scene, and its effects have been anything but small. Traditional marketers and old-school companies have struggled to keep up with the ever-changing world of internet marketing while customers, leads, and clients have become more adept in this new landscape. But companies can’t afford to ignoreContinueContinue reading “What is Digital Marketing and How Does It Work?”

With more people discovering and learning about algorithm updates, we wanted to cover how important it is to be aware of any unofficial algorithm updates made by Google and how you should react to them.In 2018, Google reported more than 3000 updates to their algorithm, compared to only a few hundred a year back inContinueContinue reading “Should You Worry About Unconfirmed Google Updates?”

The meteoric rise of generative AI is transforming the way we do SEO. Here’s a look at the implications for the search marketing industry.Google first turned to artificial intelligence and machine learning to power its search engine algorithm back in 2016.With ChatGPT‘s launch in late 2022, however, artificial intelligence truly became mainstream and significantly impactedContinueContinue reading “Has AI Changed SEO For Better or Worse?”

Google: It’s A Terrible Idea To Disavow Links Based On Third-Party MetricsGoogle’s John Mueller said it is a “terrible idea” to disavow links based on metrics from a third-party tool. In fact, John is not a fan of disavowing links in most cases.When John was asked if one should disavow links based on those pagesContinueContinue reading “Google Says It’s A Terrible Idea To Disavow Links Based On Third-Party Metrics”

Google: We Do Not Trust Links From Spammy SitesIn the latest Google SEO office hours, Google said that Google does not trust outbound links from a site they think is spammy. Duy Nguyen from the Google Search Quality team said this at the 35-second mark into the video.The question was, “If a domain gets penalizedContinueContinue reading “Google Does Not Trust Links From Spammy Sites”