The Mysterious Appearance Of “Local Guide Program” Queries In Google Search Console

The Mysterious Appearance of “Local Guide Program” Queries in Google Search Console (GSC)There are times you can find some weird things going on in Google Search Console while analyzing websites. That just happened again, which led me down a strange rabbit hole leading to even more examples of the situation. I can’t really explain what’sContinueContinue reading “The Mysterious Appearance Of “Local Guide Program” Queries In Google Search Console”

Google Ads Conversion Credit Improved In Google Analytics 4

Google Analytics 4 Adds Google Ads Conversion Credit Selection EligibilityGoogle Analytics announced that you can now select which channels are eligible to receive conversion credit for web conversions shared with Google Ads. The default channel is Google paid channels, but you can select Paid and organic channels.Google wrote, “You can now select which channels areContinueContinue reading “Google Ads Conversion Credit Improved In Google Analytics 4”

Google Mobile Search Results With Business Profile Listing & Reviews Broken Out Separately

Google Mobile Results With Business Profile Listing & Reviews In Separate Sections Of The Search ResultsGoogle mobile search results can show the Google Business Profile listing in one section and the reviews later down in another section. I am pretty sure I’ve seen this on and off over the past year or so, but IContinueContinue reading “Google Mobile Search Results With Business Profile Listing & Reviews Broken Out Separately”

Google: Don’t Use AI & LLMs To Diagnose SEO Issues With Your Site

Google’s Gary Illyes: Don’t Use AI & LLMs To Diagnose SEO IssuesGary Illyes from the Google Search team said on LinkedIn that you should avoid using LLMs and AI for diagnosing potential SEO issues or other issues with your site. Gary wrote, “don’t use them for diagnosing potential issues with it.”Gary wrote, “LLMs have aContinueContinue reading “Google: Don’t Use AI & LLMs To Diagnose SEO Issues With Your Site”

Google Moves Non-Last-Click Rules-Based Attribution Models Deprecation Date To Mid-July

Google Pushes Non-Last-Click Rules-Based Attribution Models Deprecation Date To Mid-JulyGoogle has pushed off the date when non-last-click rules-based attribution models will be deprecating. It was supposed to be this month, but it was pushed to mid-July, so a month later.Google wrote, “As a follow-up to our announcement that first click, linear, time decay, and position-basedContinueContinue reading “Google Moves Non-Last-Click Rules-Based Attribution Models Deprecation Date To Mid-July”