Tag Archives: Google Algorithm

Google: Quality Affects Everything In Google’s Search Systems But What About Large Old SitesThere is a fun new Google Search Off the Record podcast to listen to with John Mueller and Gary Illyes from the Google Search team. The short is that quality impacts everything related to Google’s search systems, from sitemaps, crawling, indexing, rankingContinueContinue reading “Quality Affects Everything In Google’s Search Systems But How Does It Impact Large Old Sites”

Google Ads UA3 To Google Analytics 4 Conversion Mapping Causes ConfusionGoogle Ads has begun converting some of its conversion metrics from Universal Analytics 3 to Google Analytics 4 (UA3 to GA4) and it caught some advertisers off guard, despite numerous notices that this will eventually happen.Ginny Marvin, the Google Ads Liaison, posted about this onContinueContinue reading “Google Ads UA3 To GA4 Conversion Mapping Causes Confusion”

Google September 2023 Helpful Content Update Current Impact & VolatilityGoogle started to roll out the Google September 2023 Helpful Content Update last Thursday afternoon and I’ve been seeing mixed signals about how strong and widespread this update is. There are definitely site owners and SEOs claiming some of their sites were hit hard but theContinueContinue reading “Google September 2023 Helpful Content Update Current Impact”

Google: Content Quality Is Not About Typos But Overall QualityGoogle’s John Mueller said when it comes to rankings, Google doesn’t really care too much about typos here and there but rather the overall quality of the site’s content. I guess I am in luck on this sight (did that on purpose), don’t you think?Michael LewittesContinueContinue reading “Google Says Content Quality Is Not About Typos But Overall Quality”

 Google: Fix Your INP Issues? Don’t Expect Visibility Changes Search Rankings.Google’s John Mueller reiterated what Google has been saying for some time around Core Web Vitals and the specific metrics within the page experience system. In short, if you fix INP issues, John Muller said, don’t “expect it to visibly change search ranking.”In July, GoogleContinueContinue reading “Fixing INP Issues Shouldn’t Improve Google Search Ranking Visibility, Google Said”