Author Archives: RANJAN TRUPTI

For the past several weeks, publishers have been complaining about an issue with Google AdSense reporting that their Google AdSense ads have been getting zero clicks. This has become known as the 0 clicks bug.There are numerous threads about this issue, but the big one is this Google AdSense Help Thread that documents a bunchContinueContinue reading “Google AdSense 0 Clicks Bug Lingers On For Several Weeks”

Google Search “Lives Affected” Box For Horrific EventsWhen the horrific Louisville shooting happened several days ago, SEOs began to notice a new box in the Google search results labeled “lives affected.” It was a box that showed the latest horror from that shooting.I didn’t want to cover it right away and I gave it someContinueContinue reading “Google Search “Lives Affected” Box”

Here Is What Changed With The Google Helpful Content Guidance – Page Experience & MoreYesterday, Google announced it made some changes to its guidance around what makes content considered helpful, including adding in good page experience to the equation. Google also made some other changes to this document, which I will detail below.Google’s creating helpfulContinueContinue reading “Google Changes Helpful Content Guidance, Adds Pages Experience & More”

GA4 Fractional Cross-Channel Conversion Credit Now Imported Into Google AdsGoogle posted an update that now Google Ads will import fractional, cross-channel web conversion credits from Google Analytics 4 properties. Google said this is even if the last non-direct click was not Google advertising.This data might be used to help with Google Ads conversion automation andContinueContinue reading “Google Analytics 4 Fractional Cross-Channel Conversion Credit Now Imported Into Google Ads”

Google Investigating New Wave Of Google Ads Disapprovals IssuesThere has been another wave of Google Ads disapproval across Google Ads and Merchant Center. Google’s Ads Lisiason, Ginny Marvin, said the Google Ads team is aware of this and is investigating.Last night, Ginny wrote, “Thanks for your patience as I looked into this. Our teams areContinueContinue reading “Google Investigating New Wave Of Google Ads Disapprovals”