Author Archives: RANJAN TRUPTI

Evergreen Content Doesn’t Rank As Well In Google When Topic Is In NewsGoogle’s Danny Sullivan responded to a complaint around why a well-researched and detailed piece of content around Gwyneth Paltrow was not ranking above the “the obvious spammy robo chat churners,” as the publisher put it. The answer, having dates on fresh content isContinueContinue reading “Why Your Evergreen Content Doesn’t Rank In Google”

Google Ads New Appeal Warning – Make Sure To Fix Your Violations Or Else…Google Ads added a new notice or warning to the Google Ads appeal form, that says if you don’t fix your policy violation prior to submitting the appeal, Google may limit how often you can make those appeals.PPCGreg shared a screenshot ofContinueContinue reading “New Google Ads Appeal Warning”

Bing Chat Upgrade v98 Rolling Out Reducing Refusals & DisengagementsMicrosoft is rolling out version 98 of Bing Chat which some of you should start seeing later today or tomorrow. This upgrade reduces the number of times Bing Chat will refuse to create something and also a reduction of disengagement.Mikhail Parakhin, the CEO of Bing, wroteContinueContinue reading “Bing Chat Upgrade Rolling Out Reducing Refusals & Disengagements”

Google Search Does Look For New Registered Domains For DiscoveryGoogle’s Gary Illyes confirmed that Google does look at domain name records for discovery of new domains to include in the Google Search Index. He said this at the 9:40 mark into yesterday’s Search Off The Record podcast.Gary said, “we are looking at domain records forContinueContinue reading “Google Search Discovers New Registered Domains For Indexing”

On April 12th at noon, while I was offline, Google released the April 2023 reviews update that expanded the product reviews update to go beyond just products and also impacted services and things. It has been just under a week since it launched, and so far, while the sites that did see an impact sawContinueContinue reading “Google April 2023 Reviews Update : What We See So Far”