Author Archives: RANJAN TRUPTI

Here are the most important things that we know right now in short form:Name: Google April 2023 Reviews UpdateLaunched: April 12, 2023 at around 12 pm ETRollout: 13 days – completed on April 25, 2023 at around 2:30 pm ETTargets: It looks at all review content, including products, services, destinations, games, movies, or other topicsPenalty:ContinueContinue reading “Google April 2023 Reviews Update Quick Facts”

Google’s Reviews System update has finished rolling out. This is what is known about itGoogle’s April 2023 reviews update has finished rolling out on April 25, 2023, bringing to an end what seemed like a fairly significant update to many publishers who were affected.Any anecdotal search ranking fluctuations seen after that date should be assumedContinueContinue reading “April 2023 Reviews Update Is Officially Over”

Google Ads is also testing a gold verification badge or label in the search results. We saw a blue verification label and then a blue badge-style label and now we are seeing the label in gold.This gold style was captured by Alex Kubica, he posted this screenshot on Twitter:As a reminder, this is from theContinueContinue reading “Google Ads Tests Gold Verification Badge”

Lead generation is a marketing process of capturing potential consumers who show interest in your product or service.Today’s consumers have an almost limitless amount of information at their fingertips. Podcasts, videos, blog posts, and social media – are just a few of the sources that can drive them toward one brand over another.If it’s yourContinueContinue reading “Lead Generation: How To Get Started”

Combining content-led link building and creative outreach techniques can help you improve your ecommerce site’s SEO performance.In eCommerce SEO, ranking category, product or brand pages should be the main focus of most efforts.Sitewide conversion rates for ecommerce hover around 2-3%, but product pages can reach over 30% (average of 7%) in the right scenario.But gettingContinueContinue reading “6 Link Building Techniques For Ecommerce”