Author Archives: RANJAN TRUPTI

With generative AI and the new AI search features, we are not only able to use some generative AI tools to create excellent content, but how searchers access information is on the verge of changing. This is causing some concern and fear within the SEO industry.Liraz Postan posted a poll on Twitter asking SEOs “AreContinueContinue reading “Many SEOs Are Worried About Their Jobs With Generative AI & AI Search”

Google is now saying that page experience, mobile-friendliness, page speed, and secure site are ranking “signals” but were never ranking “systems.” “It just meant these weren’t ranking *systems* but instead signals used by other systems,” Danny Sullivan, Google’s Search Liaison, said this morning on Twitter.The confusion came after Google removed several ranking systems from itsContinueContinue reading “Google: Page Experience Is A Ranking Signal, Not A Ranking System”

Google Analytics To Show UA3 Data For A Year After It Stops Collecting Data On July 1, 2023Google has shared more details on its upcoming deadline for when Universal Analytics 3 will be turning down. The new information is that you will be able to access, report and export your historical data in UA3 forContinueContinue reading “Google Analytics Will Show UA3 Data For A Year After It Stops Collecting Data On July 1”

Google is testing showing the number of followers a specific social media account has in the mobile search results. You usually see this information in the snippet itself, but Google is testing showing the count also directly below the site name, in place of where the URL would be.This was spotted by Alex Greenland andContinueContinue reading “Google Tests Displaying Follower Counts In Search Result Snippets”

Google Ads API Version 13.1 Now AvailableGoogle has released Google Ads API version 13.1, and below is a list of what changed. The big changes include bid simulations retrievals, additional recommendation types related to Shopping campaigns, and more.Version 12.0 was released in October 2022, Version 11.0 of the Google Ads API was released in June,ContinueContinue reading “Google Ads API Version 13.1 Now Out”