RANJAN TRUPTI

Has AI Changed SEO For Better or Worse?

The meteoric rise of generative AI is transforming the way we do SEO. Here’s a look at the implications for the search marketing industry.Google first turned to artificial intelligence and machine learning to power its search engine algorithm back in 2016.With ChatGPT‘s launch in late 2022, however, artificial intelligence truly became mainstream and significantly impactedContinueContinue reading “Has AI Changed SEO For Better or Worse?”

Google Says It’s A Terrible Idea To Disavow Links Based On Third-Party Metrics

Google: It’s A Terrible Idea To Disavow Links Based On Third-Party MetricsGoogle’s John Mueller said it is a “terrible idea” to disavow links based on metrics from a third-party tool. In fact, John is not a fan of disavowing links in most cases.When John was asked if one should disavow links based on those pagesContinueContinue reading “Google Says It’s A Terrible Idea To Disavow Links Based On Third-Party Metrics”

Google Does Not Trust Links From Spammy Sites

Google: We Do Not Trust Links From Spammy SitesIn the latest Google SEO office hours, Google said that Google does not trust outbound links from a site they think is spammy. Duy Nguyen from the Google Search Quality team said this at the 35-second mark into the video.The question was, “If a domain gets penalizedContinueContinue reading “Google Does Not Trust Links From Spammy Sites”

Google I/O Is Today – Watch The Keynote Here

Google I/O Is Today – Here Is Where To Watch ItGoogle I/O kicks off today and we are all expecting really big Google Search-related news today. Typically, I/O is focused on everything but core search but today, we are expecting the all-new search engine, Magi, and a bunch of new AI-focused search features.You can watchContinueContinue reading “Google I/O Is Today – Watch The Keynote Here”

Google Says High Quality Content Might Still Be Of Low Value To Web

Google: High Quality Content Might Still Be Of Low Value To The WebGoogle’s John Mueller had one of his good one-liners again. He posted a reply on Twitter saying, “something can be high-quality content with a lot of information for users and still be of low value for the web.”This was in response to aContinueContinue reading “Google Says High Quality Content Might Still Be Of Low Value To Web”