Author Archives: RANJAN TRUPTI

Google Analytics 4 Supports AMP Pages – Days Before GA4 Migration DeadlineWith the Google Analytics 4 migration deadline just a couple days away now, Google finally added support for AMP pages with GA4.This is something many have been asking for since Google told us about the sunsetting of Universal Analytics and Google promised they wereContinueContinue reading “Google Analytics 4 Now Finally Supports AMP Pages”

Google Ads Outage May Result In Loss Of Access To Recent DataAs of 7:13 am ET this morning, Google has confirmed an issue with Google Ads where advertisers “may not have access to the most recent data,” Google said.Google posted the issue just now, saying,” We’re investigating reports of an issue with Google Ads. WeContinueContinue reading “Google Ads Bug With Displaying Recent Data”

A Google Analytics expert, Charles Farina spotted that Google Analytics 4, which had tracking for many attribution models, keeps reducing the specific attribution cases you can track. We are now down to just access last click and data-driven attribution.Charles wrote on Twitter, “RIP to the Attribution Models in GA4. Google has rolled out the change,ContinueContinue reading “Google Analytics 4 Dropping Some Attribution Models”

With A Few Days Left Are Search Marketers Ready For GA4This coming Friday, June 30, 2023, will be the last day Google Analytics’s Universal Analytics 3 collects new data. The deadline is not being pushed off and you either switch to GA4, Google Analytics 4, find some alternative analytics package or not track at all.WeContinueContinue reading “Are Search Marketers Ready For GA4?”

Microsoft Advertising Policy Updates Coming Next WeekMicrosoft Advertising sent out emails to its advertisers about changes to its advertising policies that start off next week on July 1st.Microsoft said, “Microsoft Advertising will be rolling out new policies and resources intended to provide greater visibility. In addition to these updates, we will be updating some ofContinueContinue reading “Microsoft Advertising Policy Updates Coming July 1st”