Author Archives: RANJAN TRUPTI

Google Search Ranking Algorithm Volatility Finally Cooling?For the past few months, Google’s search results have been very volatile, but over the past couple of days, it seems, at least to some rank-checking tools, the volatility is cooling and calming. I should note that I did see a spike in chatter over the weekend about movementContinueContinue reading “Google Search Ranking Algorithm Volatility Cooling?”

Google Ads Editor Version 2.4.1 Minor Release AvailableGoogle has released a minor update to the Google Ads Editor. This is version 2.4.1 and I am not exactly sure what updates we have with this minor release.Google Ads Editor version 2.4 was released just a few weeks ago. I assume there were some bugs that warrantedContinueContinue reading “Google Ads Editor Version 2.4.1 Minor Release”

Google: Journalistic Awards Are Not A Direct Search Ranking SignalAs you may remember, Google has a news topic authority ranking system, which has been around for a while but Google recently disclosed to the public. Danny Sullivan, Google’s Search Liaison, clarified on Twitter that some of the “signals” listed in its document are not “directContinueContinue reading “Google Clarifies Journalistic Awards Are Not A Direct Search Ranking Signal”

Google: Expect A Confirm Google Algorithm Update This SummerI think everyone in our industry is surprised we have not had a confirmed Google search ranking update since April 2023. But you should expect Google to confirm a search ranking algorithm update before the summer is up.John Mueller of Google was asked about an update happeningContinueContinue reading “Expect A Confirm Google Algorithm Update This Summer”

Google will stop processing Universal Analytics data on July 1. Ensure a smooth migration to GA4 with these tutorials, guides, and news.Did you forget to complete your properties’ Google Analytics 4 (GA4) setup before the Universal Analytics (UA) deprecation on July 1? Today, we begin shutting down Universal Analytics as we welcome you to GoogleContinueContinue reading “GA4 Migration Made Easy: 20 Resources For Google Analytics 4”