Author Archives: RANJAN TRUPTI

Storm Coming: Next Confirmed Google Search Ranking Algorithm Coming Soon?It has been almost 12 weeks since the last confirmed Google search ranking algorithm was released. That was the November 2023 reviews update. Before that was the November 2023 core update. Since then, we have had plenty of unconfirmed Google updates (or ranking bugs), but noneContinueContinue reading “When Is The Next Confirmed Google Search Ranking Algorithm”

Google SEO Starter Guide To Be Cut In HalfGoogle is in the process of reworking its popular Google SEO starter guide, which it initially released in 2010 and then updated in 2017. The starter guide is about 8,500 words right now, but it will be less than half that when the revised SEO starter guideContinueContinue reading “Google To Cut Their SEO Starter Guide In Half”

Google: HTML Structure Doesn’t Matter Much For RankingGary Illyes from Google said that the HTML structure for your web pages does not matter much for rankings. He said this on the latest Search Off The Record podcast, saying, “I know that some people like to think that HTML structure matters all so much for rankings,ContinueContinue reading “Google Says HTML Structure Doesn’t Matter Much For Ranking”

Google’s Alternative Feeds, Secondary SERPs & Current Tracking ChallengesMost site owners are familiar with Discover and Google’s Search Generative Experience (SGE), but Google keeps adding more ways for content to surface across its ecosystem. And with the addition of alternative feeds and secondary SERPs, it’s becoming incredibly hard to track where your content is surfacingContinueContinue reading “Google’s Alternative Feeds and Secondary SERPs & The Increasing Challenge To Tracking Clicks and Impressions”

Google Search Results Super Volatile Days After Reviews Update CompletedThe last likely Google confirmed update of the year, the November 2023 reviews update, completed last Thursday afternoon on the 7th. But days after it completed the Google search results are still super volatile and the fluctuations and chatter are heated.Maybe I am wrong and GoogleContinueContinue reading “Google Search Results Still Super Volatile Days After Reviews Update Completed”