Author Archives: RANJAN TRUPTI

Bing Chat New Infrastructure Upgrade Taking Longer Than Expected – 30% OutMicrosoft is working hard to upgrade the Bing Chat infrastructure. This will not only make Bing Chat faster and more reliable but also enable features like third-party plugins and nosearch. But this upgrade is taking longer than expected, according to Bing’s CEO, Mikhail Parakhin.MikhailContinueContinue reading “Bing Chat New Infrastructure Upgrade Taking Longer Than Expected”

Official: Google Search Generative Experience Gets LinksAfter testing three different formats for links within the Google Search Generative Experience and then pausing that test a few weeks later, Google has officially decided to go with the arrow-down buttons that reveal links to web pages as cards.Google was actually testing this format shortly after the linkContinueContinue reading “Google Search Generative Experience Gets Link Cards Officially”

The Google Ads Sandbox: New Limited Ad Serving PolicyGoogle Ads has a new policy named limited ad serving where Google needs to “get to know you”,” the advertiser, before letting those ads serve at full scale. This reminds me of the Google Sandbox in organic from two decades ago but for Google Ads.Google wrote itContinueContinue reading “Google Ads Sandbox – Limited Ad Serving Policy”

Does Google Use The Meta Keywords Tag For Rankings? No It Does NotIt has been a while since I covered the keyword meta tag and for some reason the topic has come up recently, so I decided to cover it again. In short, Google Search still does not use the keyword meta tag for rankingContinueContinue reading “Does Google Use The Meta Keywords Tag For Rankings?”

Google Manual Actions & Penalties Are Not Just For English SitesGoogle’s John Mueller confirmed something that many of you probably already know, Google can penalize a site irrespective of the language it is written in. John said on X, “Manual actions and algorithm changes are independent of the native language of the authors.”John was asked,ContinueContinue reading “Google Can Issue Manual Actions For Any Language A Site Is Written In”