Author Archives: RANJAN TRUPTI

Google On Content On E-Commerce Category Page: Stay Away From Low-Quality BlurbsWe covered the topic of SEO for e-commerce category pages a number of times here. But Gary Illyes from Google addressed the topic last week in an SEO office hours. In short, he said if you are going to add content to those categoryContinueContinue reading “Google On Content On E-Commerce Category Page”

Google: Use Hreflang When Sitelinks Go To Wrong Country VersionGoogle’s John Mueller said if you see that your sitelinks in Google Search are going to the wrong country version URL on your site, then try using hreflang. John said on X, “This is kinda what hreflang is for (and even that isn’t a guarantee thatContinueContinue reading “Google Says Use hreflang When Sitelinks Go To Wrong Country Version”

Google: There Is No Way To Prevent Search Traffic Loss From A Website RevampGoogle’s John Mueller was asked if there is a way to prevent search traffic loss while launching a new website revamp. This specific case has URL changes with folders and subfolders. John Mueller was quick to say no; there is no wayContinueContinue reading “Google Says There Is No Way To Prevent Search Traffic Loss From A Website Revamp”

New Google Business Profiles Reinstatement Process (US)In the coming weeks, Google will bring the EU version of the Google Business Profile reinstatement process to the US. Local SEOs are buzzing about it because it converts the process into a wizard that walks you through the steps but more importantly, it seems you get one chanceContinueContinue reading “New Google Business Profiles Reinstatement Process Coming To US”

Google Site Names Now Work In All LanguagesGoogle announced that Site names now work in all languages, not just English, French, Japanese, and German. That was really the only change Google announced with Site names yesterday – so there you have it.Google said, “Today, we’re happy to announce that site names are now available inContinueContinue reading “Google Site Names Work In All Languages”