Author Archives: RANJAN TRUPTI

Advertiser Lost Thousands Of Dollars Lost During Google Ads Experimental TestA respected advertiser in the PPC community said that a Google Ads experiment that the customer did not opt in to or have the option to opt out of cost the company thousands of dollars in lost ad spend.Melissa Mackey posted the details on XContinueContinue reading “Advertiser Says Thousands Of Dollars Lost During Google Ads Experimental Feature”

Bing Chat Working On Custom Instructions Through Useful Memory FeatureThe CEO of Bing from Microsoft, Mikhail Parakhin, said that Bing Chat is working on custom instructions for Bing Chat in the form of “a less geeky, more useful way of “memory”.”We have seen examples of Bing Chat memory in the wild, it is more likeContinueContinue reading “Bing Chat Working On Custom Instructions Via Useful Memory Feature”

Google: No Such Thing As “Back To The Same” For Search Rankings After A Site RevampThe other day we covered how Google’s John Mueller said that there is no way to prevent traffic loss after a website revamp. John this morning added that there is also no “back to the same” as you were inContinueContinue reading “Google Says There Is No “Back To The Same” For Search Rankings After A Site Revamp”

Google Search Ranking Update Volatility Tremors Around September 12thI am seeing some early signs of maybe the first set of tremors post the Google August 2023 core update, which completed rolling out on September 7th. The new tremors seemed to have started yesterday morning and seem to be continuing throughout today.I am seeing SEO chatter,ContinueContinue reading “Google Search Ranking Update Volatility Tremors On September 12th”

New: Google Search Console Shows Merchant Center Visibility Issues & ChangesGoogle announced that Google Search Console will now show Google Merchant Center visibility issues and changes in new reports. There are two new reports, the first report shows when products stop appearing on the Shopping tab due to any issues and the second shows changesContinueContinue reading “Google Search Console Now Shows Merchant Center Visibility Issues & Changes”