Author Archives: RANJAN TRUPTI

Google Keyword Planner Stops Forecasting Individual & Ad Group KeywordsGoogle’s Ad Liaison, Ginny Marvin, confirmed on X that Google Ads has stopped maintaining the Keyword Planner individual & ad group keyword forecasting data. She said that “few advertising were using” them, so they stopped forecasting this data as of the summer.I am not sure ifContinueContinue reading “Google Keyword Planner No Longer Forecasting Individual & Ad Group Keywords”

You Can Now Edit Your Social Profiles In Google Business ProfilesSeveral weeks ago some businesses were seeing that they could edit their social profiles within Google Business Profiles. But most businesses did not have access to this feature. Now it seems to be rolling out to all businesses.Darren Shaw noticed it was available for his businessContinueContinue reading “Google Business Profiles Social Profiles Now Live”

Bing Search Trending Carousel With Embedded AdsBing Search may sometimes show a “Trending in Bing” carousel at the top of the search results. That carousel shows alternative search refinements based on your previous query but it also can contain ads.Here is an example of it showing an ad card embedded in the other search refinementsContinueContinue reading “Bing Search Trending Carousel With Ads”

Google is now also rolling out the October 2023 core update. This is happening while Google is rolling out the October 2023 spam update and only weeks after Google finished rolling out the August 2023 core update. Also, this is weeks after the September helpful content update. Got all of that?The new Google October 2023ContinueContinue reading “Google October 2023 Core Update Is Live”

Apple Business Connect Adds Peer Group BenchmarksApple has announced new insights and analytics to Apple Business Connect, its local business dashboard. The new insights are called “Peer Group Benchmarks” and tell you how well your business is doing compared to similar businesses in Apple Maps.Apple emailed me a promotion email about this, saying, “Curious howContinueContinue reading “Apple Business Connect Peer Group Benchmarks”