Author Archives: RANJAN TRUPTI

Google October Core Update Heated Weekend VolatilityWe are seeing high levels of volatility and SEO industry chatter over the weekend, starting late Friday, October 13th, through Saturday and Sunday. I suspect this is from the Google October 2023 core update and maybe some movement from the Google October 2023 spam update, but less from theContinueContinue reading “Google October Core Update Big Weekend Volatility”

Google: Links No Longer A Top Three Ranking SignalGoogle has been downplaying the importance of links in its ranking algorithm for the past couple of years now. But last Thursday, at PubCon, Gary Illyes from the Google Search team said he wouldn’t even put links into the top three ranking signals Google Search uses.Gary wasContinueContinue reading “Google Says Links No Longer A Top Three Ranking Factor”

Google Gary Illyes: Comments Sections On Websites Can Be GoodGary Illyes from the Google Search team said at PubCon that comments sections on websites can be a good thing. This messaging is on target with what Google has said about comments sections in the past, assuming the comments are useful and not filled with spamContinueContinue reading “Google Says Comments Sections On Websites Can Be Good”

Google: Self-Assess Your Content & Remove Unhelpful ContentMarie Haynes asked Danny Sullivan, the Google Search Liaison for more clarity on recovering from a helpful content update by “removing unhelpful content.” Danny’s response was that you should “self-assess” your content to understand if you believe it will be helpful to visitors.Marie’s question was pretty detailed, sheContinueContinue reading “Google Says Self-Assess Your Content & Remove Unhelpful Content”

Google: Removing Content Doesn’t Make The Other Content Rank HigherGoogle’s John Mueller said on Twitter that removing content doesn’t make the rest of your content rank higher. He said on X, “keep in mind that removing content doesn’t make the rest rank higher.”Google’s very own helpful content update documentation does specifically say, “removing unhelpful contentContinueContinue reading “Google Says Removing Content Doesn’t Make The Other Content Rank Higher In Search”