Author Archives: RANJAN TRUPTI

Google Mobile First Indexing Now Really DoneGoogle announced that its mobile-first indexing “trek” is now “complete.” Which is strange to me being that Google said it was done moving sites to mobile-first indexing last May but hey, now it is really done and it only took just under seven-years to complete.John Mueller, Search Advocate, andContinueContinue reading “Google Mobile First Indexing Now Complete”

Google On Algorithm Updates: The “Web Changes. Content Changes. People’s Expectations Change”Danny Sullivan, Google’s Search Liaison, defended why Google pushed out search ranking algorithm updates, saying on X, “The web changes. Content changes. People’s expectations change. That’s why we keep looking at ways to improve the search results we show.”This is a really good longContinueContinue reading “Google Does Algorithm Updates Because The “Web Changes. Content Changes. People’s Expectations Change””

Google Ads To Require Certified Click Tracker Or Ads May Be DisapprovedA few months ago, we reported that Google Ads may disapprove some ads for using third-party click-tracking services that are not on their approved list. Google updated us and now is telling us that “full enforcement will continue to roll out over the nextContinueContinue reading “Google Ads To Enforce Certified Click Tracker Policies Soon”

Confirmed: Google Tests Ads Mixed Within Free Search ResultsGoogle is testing showing ads within the organic (free) search results. Generally, Google would show the ads at the top of each page set, even within the continuous scroll interface. But now Google has confirmed it is experimenting with showing these ads in additional spots within theContinueContinue reading “Google Testing Ads Mixed Within Organic Search Results”

Google Ads New Dynamic Overview CarouselGoogle Ads is testing (or rolling out) a new overview design for the advertiser console. It lets you pick which metrics you want to show in that view, and you can then scroll through them horizontally if they don’t fit on the screen.Anthony Higman spotted this and posted on X,ContinueContinue reading “Google Ads Testing New Dynamic Overview Carousel”