Author Archives: RANJAN TRUPTI

New Google Ads Value Based Bidding GuideGoogle has released a new (well, newish) four-page PDF document named Testing value based bidding using Google Ads campaign experiments guide. This document can be useful for those who want to test Maximize conversion value or Target ROAS bidding.The PDF is over here (uploading it to my server inContinueContinue reading “Google Releases New Value Based Bidding Google Ads Guide”

New Google Merchant Center 3D Model Link [virtual_model_link] AttributeGoogle has a new 3D model link [virtual_model_link] attribute, or at least new documentation on the 3D model link [virtual_model_link] attribute. This lets you provide 3D and/or AR models of your products for Google to display in search.Emmanuel Flossie spotted this first and the new help documentationContinueContinue reading “Google Merchant Center 3D Model Link Attribute”

Google Navigational Queries Shouldn’t Trigger Search Generative ExperienceDanny Sullivan, Google’s Search Liaison, said on Twitter that Google probably shouldn’t trigger a Search Generative Experience answer for navigational queries. You can always manually trigger the Search Generative Experience response, but by default, it probably shouldn’t be generated.Danny Sullivan wrote, “I would expect Search Generative Experience toContinueContinue reading “Google Search Generative Experience Shouldn’t Show For Navigational Queries”

Google “Simple Search” – New Search Refinement Option?Google may be testing a new “Simple Search” feature that may dumb-down the search results when you want something more simple. Google shows the “Simple Search” +Topics refinement button at the top of the mobile and desktop results, when tapped on, it readjusts the results to give youContinueContinue reading “Google Testing “Simple Search” Refinement Option”

Google Ads Business Name & Logo Account-Level Automated Assets LiveGoogle has now added the business logo and business name details to the account-level automated assets within Google Ads. We knew this was being tested back in April and now it seems to be rolling out to advertisers.Back then Google wrote, “Advertisers who are qualified forContinueContinue reading “Google Ads Business Name & Logo Now Live”