Google Maps/Local Tests Third Party Reviews Again
Google Maps and Google Local are testing showing third-party reviews for Google Business Profile listings. It has been over a decade since Google Maps showed third-party reviews, reviews not left directly by a searcher on Google but placed on a third-party website.
Mike Blumenthal shared a screenshot on X of the reviews for a Google local listing where it showed reviews left on HomeAdvisor, Best Company, and others directly in the Google listings:
In 2011, Google dropped third-party reviews from the Google Maps business local listings. In 2012, Google updated the place pages when they launched a new design for those pages, adding they had removed third-party reviews.
I am actually surprised Google is testing this but I guess it doesn’t hurt Google to test. Does it?
Pretty sure this isn’t new. Doesn’t Google also pull from websites when using review schema?
— Yosef Silver (@ysilver) September 13, 2023
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