Google Mobile Search Results With Business Profile Listing & Reviews Broken Out Separately

Google Mobile Results With Business Profile Listing & Reviews In Separate Sections Of The Search Results

Google mobile search results can show the Google Business Profile listing in one section and the reviews later down in another section. I am pretty sure I’ve seen this on and off over the past year or so, but I can’t find my coverage of it.

So Melanie Funderburk posted a video of this in action, where you can see first their Google Business Profiles and then a few results down were the reviews for that business. 

Here is the video she posted on Twitter:

Seeing an interesting brand serp where parts of the brand’s GBP are now their own zones between standard organic search results 👀. pic.twitter.com/DZcDJxsH2v

— Melanie Funderburk (@MelanieFunder) June 17, 2023

Here is a screenshot from that video showing just the reviews pulled out into its own section:

Here is more context:

I want to say Google started doing this a couple years ago. But they are consistently evolving, so the formatting seems to change as time goes on.

— Colan Nielsen (@ColanNielsen) June 19, 2023

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