Google Ads Looking To Surface More Search Term Data
Ginny Marvin, Google’s Ad Liaison, said on Twitter that there is “ongoing work to surface search term data in privacy-preserving ways.” This also includes bringing “more functionality to search terms Insights,” Ginny added.
Here is that tweet:
If only more search terms were visible to us š
ā Jason (@JasonJh1319) April 12, 2023
https://platform.twitter.com/widgets.js
For some history, Google hide search term data back in September 2020 and then a year after that in September 2021 Google added 6.5X more data back. Then a few months later, Google removed more data for privacy reasons.
So stay tuned, as Ginny said…
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