Tag Archives: Seo

Ginny Marvin, Google’s Ads Liasion, said on Twitter that performance max is not preferred over search ad campaigns. Ginny wrote on Twitter, “PMax isn’t “favored” over Search.”She added, “If you are running Search and PMax campaigns and the query isn’t identical to a keyword (or misspelling in your Search campaigns), then Ad Rank is usedContinueContinue reading “Google Ads: Performance Max Is Not Preferred Over Search”

Google Maps can now show 360 views of the outside of some famous buildings and places. This gives some sort of aerial 360 view of the building in a video-like format in Google Maps. I assume this works for over buildings, can you find others?Punit spotted this on Twitter who shared the GIF below, butContinueContinue reading “Google Maps 360 View For Popular Business Profiles”

For search engine optimization newbies (including people who are both learning about building links and clients who seek link services), this helpful glossary will help define some of the more common link building terminology, from A to Z.When those of us in search marketing talk and write about link building, we tend to use termsContinueContinue reading “Link Building A-Z Guide”

Pillar pages have been an effective way to group and present website content to users and search engines for some time.In this post, I will define what a pillar page is, how it can help your SEO efforts, and share some examples of pillar pages in action.So, let’s start by defining pillar pages.What Is AContinueContinue reading “What Is A Pillar Page?”

AI is widely available to everyone. Here’s how you can use AI for SEO and content to increase productivity and improve workflow.AI for SEO is at a tipping point where the technology used by big corporations is increasingly within reach for smaller businesses.The increasing use of this new technology is permanently changing the practice ofContinueContinue reading “AI For SEO: Can You Work Faster & Smarter?”