Google: Stop Using 403s or 404s To Reduce Googlebot Crawl Rates

Gary Illyes posted a new blog post on the Google Search Central site asking all of you to stop using 403 and 404 server status codes to reduce the crawl rate of Googlebot. He said they have seen an uptick in the number of sites and CDNs doing this and they need to cut itContinueContinue reading “Google: Stop Using 403s or 404s To Reduce Googlebot Crawl Rates”

Google Business Profiles Services Now Impact Local Rankings

Joy Hawkins and friends re-did a study they did years ago to discover that now the services you add to your Google Business Profiles now have an impact on your local rankings – at least way more than it did in 2019.Just by going to your Google Business Profile, clicking on the “services,” and addingContinueContinue reading “Google Business Profiles Services Now Impact Local Rankings”

Google Releases The February 2023 Product Reviews Update With Language Support

Google Unwraps February 2023 Product Reviews Update With Language SupportGoogle, at about 5pm ET last night on February 21, 2023, has unleashed the sixth product reviews update. This is named the February 2023 product reviews update and it expands to several more languages in addition to just English.Like most other updates, Google says this willContinueContinue reading “Google Releases The February 2023 Product Reviews Update With Language Support”

Scrollable & Expandable Google Knowledge Panel

Did you see the scrollable and expandable features in some user experiences with the Google Search knowledge panel and answer boxes?Well, here are examples of both – I am not sure if they are new, for some reason, I don’t think they are – but I don’t think I’ve covered it before.The scrollable knowledge panel,ContinueContinue reading “Scrollable & Expandable Google Knowledge Panel”

Google Mobile Tests Search Menu On Left Side Bar

Several months ago, Google tested displaying a left-hand sidebar filter on the desktop search interface. Google is doing something similar on mobile search, but now they are tucking the search menu items, video, images, maps, etc., in a left bar menu.Shalom Goodman spotted this change and posted screenshots and a videocast of it in actionContinueContinue reading “Google Mobile Tests Search Menu On Left Side Bar”