Google Publishes New Link Best Practices

This help document went from basics on crawlable links to a much more robust link best practices.Google has published a new link best practices in their SEO and search developer documentation. Originally it was a document about how to create crawlable links, but the document has been to include not just how to make linksContinueContinue reading “Google Publishes New Link Best Practices”

How Much Will Backlinks Matter In 2023?

While backlinks’ importance to Google has waned over the years, earning natural links through high-quality content still helps with SEO.Backlinks have long been considered a crucial factor in determining a website’s ranking on search.Historically seen as a vote of confidence, plenty of backlinks pointing to a website indicated that it is a trusted and authoritativeContinueContinue reading “How Much Will Backlinks Matter In 2023?”

Bing Webmaster Tools Adding Bing Chat & Index Coverage Reporting

Yesterday, Fabrice Canel from Microsoft Bing announced at PubCon that Bing Webmaster Tools would get two new features. First is the Bing Chat integration, and the second is the index coverage report.The Bing Chat integration, where the Bing Webmaster Tools performance report will allow you to see impressions, click, click-through rates, and more from BingContinueContinue reading “Bing Webmaster Tools Adding Bing Chat & Index Coverage Reporting”

Bing Summarized From Sources & The Web Answer Box

Microsoft Bing seems to be incorporating more of its Chat AI features into answer boxes in the main search results. Bing is testing a “summarized” box that gives you summary answers from X sources and the web. Whoa, looks like things are becoming more interesting on Microsoft Bing. Similar to @Neeva, Bing is now summarizingContinueContinue reading “Bing Summarized From Sources & The Web Answer Box”

Google Search Ranking Algorithmic Volatility On March 1st

Google Search Ranking Volatility On March 1st, Is It The Product Reviews Update?I am seeing a much bigger spike in chatter within the SEO community this morning around another Google search ranking algorithm update. It might be related to the ongoing Google February 2023 product reviews update or it might be something new. Right now,ContinueContinue reading “Google Search Ranking Algorithmic Volatility On March 1st”