Follow these five expert tips to boost your ad campaign's performance and deliver ROI.Display advertising is a powerful tool for marketers when used at its full potential.Preparing and launching a new display ad campaign is not necessarily equivalent to setting it up for success. To set it on the right path, one must also engageContinue reading "5 Ways To Optimize Your Ad Campaigns In 2023"

Joy Hawkins has published another local SEO case study, this one on whether reviews left by Local Guides do better than any ordinary reviewer on Google. The answer is yes; reviews left by Local Guides seem to do better and last longer than other reviews.Google Local Guides are a global community of explorers who writeContinue reading "Google Local Guides Reviews Stay At The Top Longer"

If you’re looking to get started with SEO or want to achieve better results, here are 110 of the best free SEO tools you should be using. SEO (short for search engine optimization) is the practice of tweaking your website so that it ranks higher on search engines like Google. If your site isn’t rankingContinue reading "110 Top SEO Tools That Are 100% Free"

Google Maps can now display an "offer available" label under a business profile listing's map pin in the maps interface. Businesses that add offers in their Google Business Profile may see the "offer available" label or pin below their map listing in the maps interface.This was spotted by Joy Hawkins, who posted this screenshot ofContinue reading "Google Maps Displays “Offer Available” Under Business Profile Pins"

In August, we covered a new form of featured snippets in Google Search named Google perspectives. It seems like the perspectives feature is now live on the Google mobile search results.Glenn Gabe spotted this over the weekend and posted these screenshots on Twitter, and I was able to replicate it myself in all my tests,Continue reading "Google Featured Snippet Perspectives Now Live On Mobile"