Category Archives: Digital Marketing

Looking to reach and nurture your audience on LinkedIn?Here’s a seven-step process for building your LinkedIn content strategy.Do you think LinkedIn is just for business networking and job hunting?Think again.The platform is a great destination for both of those things, no question, but it’s also a smart place to focus at least some of yourContinueContinue reading “A Guide To Content Marketing On LinkedIn”

GA4 users should see the new report in their dashboards automatically but can also add it manually.There’s a new report in town, and it’ll help you evaluate and optimize the effectiveness of your landing pages Google Analytics 4 (GA4).The new report will compare the following metrics:Average engagement time per sessionConversionsNew usersViewsTotal revenueWhy we care?You canContinueContinue reading “New Google Analytics 4 Landing Page Report”

SEO reporting and tracking are major sticking points for anyone in the industry. Data that you find important may be less valuable to C-suite executives.Or you may not have enough data to show growth, changes and significant events clearly and concisely.Reports must tell a story. Without the right data, you’ll end up with a confusing plotContinueContinue reading “Your 2023 Guide To SEO Reporting”

Here’s a look at significant search, digital marketing and consumer trends, along with the must-haves for digital marketers in 2023. As we prepare to say goodbye to 2022 and welcome 2023, it’s a great time to review notable changes to search and consumer behaviors and plan our key digital marketing initiatives for next year. In this article,ContinueContinue reading “Top 5 Search Marketing Trends For 2023”

 With the Google December 2022 link spam update and helpful content update both still rolling out, SEOs are worried that Google may have one more Google algorithm update up its sleeve before the year’s end. Well, it will not happen, said John Mueller from the Google Search team.No more core updates this year. John Mueller saidContinueContinue reading “Google Says Don’t Expect A New Core Update By Year-End”