Category Archives: Digital Marketing

Google will update its Google Advertising policies to disallow the promotion of content or engaging in behavior that risks harm to Google users, Google employees, or the Google Ads ecosystem. If you do this, Google can restrict or block your ads or suspend your Google Ads account.This will go into effect on February 21, 2023.GoogleContinueContinue reading “New Google Ads Policy Disallows Promoting Content That Risks Harming Users, Googlers Or Google Ads”

Google’s Search Liason, Danny Sullivan, said that the Google December 2022 helpful content update would take longer to roll out than originally expected. The update started to roll out on December 5th and was expected to finish earlier this week. Google wrote on Twitter, “We are not” done yet rolling out the helpful content update.ContinueContinue reading “December 2022 Google Helpful Content Update Taking Longer, Said Google”

Gary Illyes from Google said on LinkedIn that if you want to you can use a single robots.txt file for all your international sites. He added that he is not saying this is a good idea, but rather, technically, you can implement your robots.txt this way. Gary wrote, “Technically you could have a single centralContinueContinue reading “Google: You Can Use A Single Robots.txt For All Your International Sites”

As you know, the December 2022 helpful content update and the link spam update are rolling out now. In fact, it seems like the helpful content update needs more time to do its thing. Taking a look at the past few weeks, the Google Search results, it has been pretty volatile. I wanted to shareContinueContinue reading “Google Helpful Content Update & Link Spam Update”

Last Wednesday, December 14th, Google began to roll out the December 2022 link spam update, and it seems at least based on the chatter and tracking tools I follow, this link spam update has some teeth. I am seeing a nice number of real reports of sites feeling the impact in a big way andContinueContinue reading “Google December 2022 Link Spam Update’s Impact”