Category Archives: Digital Marketing

Google’s John Mueller said that removing internal duplicate content and other technical issue fixes won’t lead to your site recovering from a Google spam update. John said that these spam updates look more at the “actual content” than if you have technical issues or duplicate content on your site.Here is that tweet: Hi, @JohnMu myContinueContinue reading “Google: Spam Update Hits Won’t Be Fixed By Removal Internal Duplicate Content”

Google’s John Mueller said that “writing unique text, adding infographics, and a video” does not by default make that content “good, accurate, and helpful.” John said, “making something good, especially for medicine, takes much, much more” than just those three things.The person who asked the question wrote, “My site in the field of medicine withContinueContinue reading “Google:Unique Text, Infographics & Video Does Not Make Content Good, Accurate & Helpful”

In 2018, John Mueller of Google said Google does not use cache-control headers when crawling. He said then that the has no impact on GoogleBot and how it crawls your web pages. He said that again today, at the end of 2022, but added, “at most, they might be used in rendering for embedded content.”JohnContinueContinue reading “Google Says Cache-Control Headers Aren’t Used For Crawling & Indexing Unless It’s Embedded Content”

PSA: Google’s Passage Indexing / Ranking Helps Google Better Understand Messy ContentIt has been a while since I heard anyone talk about Google’s passage ranking (formerly known as passage indexing). So when it came up on Mastodon again, I figured I’d remind you all what it is and what it is not.In short, passage rankingContinueContinue reading “Google’s Passage Indexing”

Lizzi Sassman from Google said in this morning’s Google SEO office hours that using the anchor text “here,” the text for your hyperlink, is simply “bad link text.” Instead, you should use more descriptive text for the page you are linking to.She said this at the 20:14 mark in the video – transcription here:The Question:ContinueContinue reading “Google: “Here” Is Bad Link Text”