Category Archives: Digital Marketing

Microsoft Bing is at it again, this time testing a sitelink interface that zooms in and expands as you hover your mouse cursor over the link. It is pretty cool to see this zoomable sitelink interface.This was spotted by Frank Sandtmann who posted this GIF below on Mastodon:Frank said, “Bing seems to be testing slightlyContinueContinue reading “Microsoft Bing Tests Zoomable Sitelinks”

There are reports in the Local Search Forum that in the past few weeks or so, Google has been offering fewer verification methods via postcards than other verification methods, compared to the past.Joy Hawkins posted on Twitter that the local SEOs in the forum “are reporting that Google is offering a lot less postcard verificationsContinueContinue reading “Google Business Profiles Offering Fewer Postcard Verifications”

Google’s John Mueller said on Mastodon that using AI or ChatGPT blindly for title tag generation is not a great idea. But he added that if you are running out of ideas and need inspiration, you can leverage the tools for some ideas.John wrote, “I don’t know if AI is the right approach to makingContinueContinue reading “Google’s John Mueller On Using AI & ChatGPT For Title Tag Ideas”

Google’s John Mueller said that when it comes to hidden text on a page, Google is “good at ignoring it.” It is one of those things that Google seems not to penalize for anymore but rather just not count the text that is not visible on the page.This is not new news, and Google hasContinueContinue reading “Google: We Ignore Hidden Text On A Page”

SEO is a way to get more traffic to your website. By ranking high on Google, you attract more people to your site which leads to more sales and returning visitors. To get people to your site, you need to optimize your content for the right words. However, to increase your chances of ranking, convincingContinueContinue reading “What Is Search Intent And Why Is It Important For SEO?”