Category Archives: Digital Marketing

Google Site Name Documentation Clarifies M-Dot & WWW Are Considered Domain-LevelGoogle has once again updated the relatively new documentation around Site Names in Google Search, this time to clarify that www and m-dot prefixes for domain names are generally considered root domain names for Site Names in Google Search.The site name documentation added two moreContinueContinue reading “Provide A Site Name To Google Search”

Mapping out your keywords is an essential part of a successful search engine optimization strategy. Here’s how it’s done.It’s no secret: keywords are one of the pillars of a successful search engine strategy. They connect your website’s content with search queries that make them SEO 101.Your goal is to ensure people have the best chance ofContinueContinue reading “Keyword Mapping: A Beginner’s Guide”

Have you ever noticed that the web pages you browse on Google are just the tip of the iceberg? Of course, a website owner can guess there are many websites Google does not index. However, you can be sure that this number is much higher. Google bots travel to this invisible part of the icebergContinueContinue reading “Google Crawl Budget: What It Is And How It Works”

YouTube predicts we’ll see more travel content in 2023, and an influx of videos about AI-generated content.On the latest episode of YouTube’s official trends podcast, company representatives discuss the video trends they predict will dominate the platform in 2023.From the resurgence of travel content to the continued growth of YouTube Shorts, the hosts share theirContinueContinue reading “YouTube Predicts What Will Go Viral In 2023”

The Information reported the other day that Microsoft plans to add OpenAI’s ChatGPT chatbot feature within the next few months. Bing Search already has a chatbot but ChatGPT is way more advanced, and since Microsoft already invested $1 billion in the organization, why not use them?There is a lot, I mean, a lot of buzzContinueContinue reading “Microsoft Bing To Add OpenAI’s ChatGPT Feature”