Category Archives: Digital Marketing

For search engine optimization newbies (including people who are both learning about building links and clients who seek link services), this helpful glossary will help define some of the more common link building terminology, from A to Z.When those of us in search marketing talk and write about link building, we tend to use termsContinueContinue reading “Link Building A-Z Guide”

Pillar pages have been an effective way to group and present website content to users and search engines for some time.In this post, I will define what a pillar page is, how it can help your SEO efforts, and share some examples of pillar pages in action.So, let’s start by defining pillar pages.What Is AContinueContinue reading “What Is A Pillar Page?”

AI is widely available to everyone. Here’s how you can use AI for SEO and content to increase productivity and improve workflow.AI for SEO is at a tipping point where the technology used by big corporations is increasingly within reach for smaller businesses.The increasing use of this new technology is permanently changing the practice ofContinueContinue reading “AI For SEO: Can You Work Faster & Smarter?”

The structured data guidance for the headline property was changed for the articles structured dataGoogle updated the documentation for the Article structured data which supports Article, News Article and Blog Posting Schema types.The updated guidelines affect the headline property to make it conform with the guidance on title elements and title links.Article Structured DataArticle structuredContinueContinue reading “Google Updates Article Structured Data Guidance”

Google has updated the JSON files with the list of IP addresses Googlebot. I believe Google added one new IP6 and one new IP4 IP address to the list. That is, if I am looking at the file correctly.The current live JSON file shows these two new IP addresses:{“ipv6Prefix”: “2001:4860:4801:93::/64”},{“ipv4Prefix”: “66.249.74.128/27”},I may be missing something,ContinueContinue reading “Google Updated The Googlebot’s IP Addresses In JSON File”