Category Archives: Digital Marketing

We knew it was coming, Google Ads now supports negative keywords for brand safety at the account level. Google has just added account-level negative keywords to Google Ads and the PPC community is happy about it.I spotted this first via Melissa Mackey on Twitter who credits @NilsRooijmanSEA with the find on LinkedIn. Melissa wrote, “Account-levelContinueContinue reading “Google Ads Gains Account-Level Negative Keywords”

Last December, we caught Google testing an experimental feature named content ideas in Google Search Console. Well, yesterday, Google sent more invites to this feature but noted the feature is only available until March 28, 2023 and then it goes away.Both Robin Dirksen on Twitter and Deepak Ness on Twitter shared screenshots of this featureContinueContinue reading “Google Search Console Content Ideas Going Away March 28th?”

Google is testing a new design for the trusted store badge in the paid shopping results. The Google Trusted Stores program to all U.S. merchants back in 2012, along with that came a badge in the search results to make those listings stand out.FYI – here is how to qualify for this trusted store badge.BrianContinueContinue reading “Google Tests New Trusted Store Badge”

Google is now opening up its car or auto inventory feature within Google Business Profiles to all motor vehicle dealerships. Google began testing car listings in 2021 and then expanded the cars for sale feature in 2022 and now it is open to all dealerships.Greg Gifford posted this over here saying, “Any motor vehicle dealerContinueContinue reading “Dealerships Can List Auto Inventory On Google Business Profiles”

The big news out of yesterday was that the US Department of Justice and several states has once again sued Google calling for the breakup of its ad tech business that allegedly monopolizes the US ad market. Google of course does not agree with this action.Nicole Farley does a really good job explaining all ofContinueContinue reading “DOJ Sues Google Again To Break Up Its Ad Business Over Monopolistic Actions”