Category Archives: Digital Marketing

A week ago, Thanos Bertes posted on LinkedIn, which I found via Mike Ryan on Twitter, that Google Ads disabled the ability in campaign settings to easily opt out of your campaigns being also shown in the Google Search Partner network and the Google Display Network.Thanos wrote, “Google has always emphasized the importance of incorporatingContinueContinue reading “Google Ads Tests Disabling Opt Out Of Search Partners & Display Network”

Microsoft is increasing the price of using the Bing Search APIs by 10x the current cost, effective May 1, 2023, the company posted. That includes using the API for Bing image search, news search, video search, visual search, web search, entity search, and more.Some prices go from $1 per 1,000 transactions to $10 per 1,000ContinueContinue reading “Microsoft Bing Search APIs Price Going Up 10x”

Google Business Profile Profile Strength Widget Now Live & Many Local SEOs Not HappyLast June, Google began testing a “profile strength” widget or status icon that shows you if you need to do more with your Google Business Profile. Well, that just went live on Friday and seemed to be fully rolled out. But manyContinueContinue reading “Google Business Profile Strength Status”

Gary Illyes posted a new blog post on the Google Search Central site asking all of you to stop using 403 and 404 server status codes to reduce the crawl rate of Googlebot. He said they have seen an uptick in the number of sites and CDNs doing this and they need to cut itContinueContinue reading “Google: Stop Using 403s or 404s To Reduce Googlebot Crawl Rates”

Joy Hawkins and friends re-did a study they did years ago to discover that now the services you add to your Google Business Profiles now have an impact on your local rankings – at least way more than it did in 2019.Just by going to your Google Business Profile, clicking on the “services,” and addingContinueContinue reading “Google Business Profiles Services Now Impact Local Rankings”