Category Archives: Digital Marketing

Google Ads is updating its Malicious or unwanted software policy on May 9, 2023. The policy will be split into three policies, Malicious software, Compromised sites, and Unwanted software.Here is what Google said is changing:Malicious software: The scope of the Malicious software policy is narrowed to prohibit the intentional distribution of malicious software or “malware” thatContinueContinue reading “Google Ads Policy Changes For Malicious Software, Compromised Sites & Unwanted Software”

Google On lastmod Tag In XML Sitemap: Update The Date If Your Providing Something NewGoogle’s John Mueller spoke a bit more about when you should update the date in the lastmod tag in the XML sitemap file. He said on Twitter if you are “providing something new for search engines that you’d like reflected inContinueContinue reading “Google Talks More On lastmod Tag In XML Sitemap”

Google: We Treat Hashtags As Words In ContentGoogle’s John Mueller said on Twitter, “when it comes to web pages in Google Search, hashtags are just words, they have no special meaning or effect.” So if you are big into #hashtagging everything, Google will consume it as just content on the page.Here are those tweets: GoodContinueContinue reading “Google Treats Hashtags As Words In Content”

This help document went from basics on crawlable links to a much more robust link best practices.Google has published a new link best practices in their SEO and search developer documentation. Originally it was a document about how to create crawlable links, but the document has been to include not just how to make linksContinueContinue reading “Google Publishes New Link Best Practices”

While backlinks’ importance to Google has waned over the years, earning natural links through high-quality content still helps with SEO.Backlinks have long been considered a crucial factor in determining a website’s ranking on search.Historically seen as a vote of confidence, plenty of backlinks pointing to a website indicated that it is a trusted and authoritativeContinueContinue reading “How Much Will Backlinks Matter In 2023?”