Category Archives: Digital Marketing

Sitemaps help Google understand your site’s architecture. Leverage this guide to decide which sitemap makes the most sense for your needs.Sitemap. While this is a term you may be familiar with, what does it mean?Do you need one? Where do you find one? How do you make one?These are valid questions; for some, there mightContinueContinue reading “What Is A Sitemap?”

Lighthouse 10 comes with two new audits that help diagnose issues related to site security and performanceThe newly released Lighthouse 10, the technology underlying PageSpeed Insights and Chrome DevTools, introduces two new site audits. These audits should be useful as part of audit because they pertain to site security and user experience factors.Technically, one ofContinueContinue reading “Google Chrome Lighthouse 10 Contains Two New Audits”

As a website owner, maximizing your site’s Search Engine Optimization (SEO), accessibility, and performance is of utmost importance. However, to tackle these factors as efficiently as possible, it’s crucial to adopt the right tools and techniques. One of the most innovative solutions you can currently leverage is Google Lighthouse.In this post, we’ll introduce you toContinueContinue reading “What Is Google Lighthouse and How to Use It?”

The way Microsoft uses website content and AI in Bing Search is a win for publishers and usersMicrosoft Bing Blogs published new information about how the new AI-integrated search works, including details of a technology called Bing Orchestrator that works like a coordinator between the Bing website index and the “next generation GPT” underlying theContinueContinue reading “How Bing AI Search Uses Website Content”

Google Now Says Google Discover Impacted By The Helpful Content Update Since October 2022A few weeks ago, I reported that Google has updated its help documentation to specify that Google Discover visibility can be impacted not just by the core updates but also specifically by the helpful content update. I asked Google when this changedContinueContinue reading “Google Discover Impacted By The Helpful Content Update Since October 2022”