Author Archives: RANJAN TRUPTI

As you know, the December 2022 helpful content update and the link spam update are rolling out now. In fact, it seems like the helpful content update needs more time to do its thing. Taking a look at the past few weeks, the Google Search results, it has been pretty volatile. I wanted to shareContinueContinue reading “Google Helpful Content Update & Link Spam Update”

Last Wednesday, December 14th, Google began to roll out the December 2022 link spam update, and it seems at least based on the chatter and tracking tools I follow, this link spam update has some teeth. I am seeing a nice number of real reports of sites feeling the impact in a big way andContinueContinue reading “Google December 2022 Link Spam Update’s Impact”

Looking to reach and nurture your audience on LinkedIn?Here’s a seven-step process for building your LinkedIn content strategy.Do you think LinkedIn is just for business networking and job hunting?Think again.The platform is a great destination for both of those things, no question, but it’s also a smart place to focus at least some of yourContinueContinue reading “A Guide To Content Marketing On LinkedIn”

GA4 users should see the new report in their dashboards automatically but can also add it manually.There’s a new report in town, and it’ll help you evaluate and optimize the effectiveness of your landing pages Google Analytics 4 (GA4).The new report will compare the following metrics:Average engagement time per sessionConversionsNew usersViewsTotal revenueWhy we care?You canContinueContinue reading “New Google Analytics 4 Landing Page Report”

SEO reporting and tracking are major sticking points for anyone in the industry. Data that you find important may be less valuable to C-suite executives.Or you may not have enough data to show growth, changes and significant events clearly and concisely.Reports must tell a story. Without the right data, you’ll end up with a confusing plotContinueContinue reading “Your 2023 Guide To SEO Reporting”