Author Archives: RANJAN TRUPTI

Google’s advice since Penguin 4.0 was that you don’t need to disavow links since the links are neutralized (devalues vs demotes) and don’t end up helping or hurting you. In short, Google ignores those links. This even applies to when someone redirects a site that was penalized for spammy links to your site, said JohnContinueContinue reading “Google: Ignore Spammy Links Even When A Whole Penalized Site Is Redirected To You”

Gary Illyes from Google said on LinkedIn the other day that sitemaps are hints, not orders. Meaning just because you submit an XML sitemap file to Google, it does not mean Google will index and rank that content.This is not a new statement, more of a PSA, a reminder that Google does not have guaranteedContinueContinue reading “Google PSA: Sitemaps Are Hints, Not Orders”

Google will update its Google Advertising policies to disallow the promotion of content or engaging in behavior that risks harm to Google users, Google employees, or the Google Ads ecosystem. If you do this, Google can restrict or block your ads or suspend your Google Ads account.This will go into effect on February 21, 2023.GoogleContinueContinue reading “New Google Ads Policy Disallows Promoting Content That Risks Harming Users, Googlers Or Google Ads”

Google’s Search Liason, Danny Sullivan, said that the Google December 2022 helpful content update would take longer to roll out than originally expected. The update started to roll out on December 5th and was expected to finish earlier this week. Google wrote on Twitter, “We are not” done yet rolling out the helpful content update.ContinueContinue reading “December 2022 Google Helpful Content Update Taking Longer, Said Google”

Gary Illyes from Google said on LinkedIn that if you want to you can use a single robots.txt file for all your international sites. He added that he is not saying this is a good idea, but rather, technically, you can implement your robots.txt this way. Gary wrote, “Technically you could have a single centralContinueContinue reading “Google: You Can Use A Single Robots.txt For All Your International Sites”