Author Archives: RANJAN TRUPTI

PSA: Google’s Passage Indexing / Ranking Helps Google Better Understand Messy ContentIt has been a while since I heard anyone talk about Google’s passage ranking (formerly known as passage indexing). So when it came up on Mastodon again, I figured I’d remind you all what it is and what it is not.In short, passage rankingContinueContinue reading “Google’s Passage Indexing”

Lizzi Sassman from Google said in this morning’s Google SEO office hours that using the anchor text “here,” the text for your hyperlink, is simply “bad link text.” Instead, you should use more descriptive text for the page you are linking to.She said this at the 20:14 mark in the video – transcription here:The Question:ContinueContinue reading “Google: “Here” Is Bad Link Text”

Google’s John Mueller said on Reddit that when it comes to linking from your site to your social medial profiles you should not nofollow those links. He added that you should add the rel=me attribute to them because it is an open standard to help others validate that this profile is yours.John wrote, “Links toContinueContinue reading “Google: Don’t Do Nofollow Links To Your Own Social Media Profiles”

While it has been calm for the past several days, today is a new day and I am seeing some signs of more volatility and ranking fluctuations as of the past 24 hours or less. Some of the automated tracking tools are picking it up, and I am seeing some renewed chatter in the SEOContinueContinue reading “New Google Search Algorithm Ranking Fluctuations On December 26th”

An SEO asked if links on YouTube videos will help with your Google SEO. Then someone said that it would help get your content indexed faster. Both are false and myths because YouTube links have nofollow attributes on them, so Google does not count them.John Mueller from Google even replied that links on YouTube videoContinueContinue reading “Links On YouTube Won’t Help Your Google Rankings & SEO”