Author Archives: RANJAN TRUPTI

The structured data guidance for the headline property was changed for the articles structured dataGoogle updated the documentation for the Article structured data which supports Article, News Article and Blog Posting Schema types.The updated guidelines affect the headline property to make it conform with the guidance on title elements and title links.Article Structured DataArticle structuredContinueContinue reading “Google Updates Article Structured Data Guidance”

Google has updated the JSON files with the list of IP addresses Googlebot. I believe Google added one new IP6 and one new IP4 IP address to the list. That is, if I am looking at the file correctly.The current live JSON file shows these two new IP addresses:{“ipv6Prefix”: “2001:4860:4801:93::/64”},{“ipv4Prefix”: “66.249.74.128/27”},I may be missing something,ContinueContinue reading “Google Updated The Googlebot’s IP Addresses In JSON File”

Google Site Name Documentation Clarifies M-Dot & WWW Are Considered Domain-LevelGoogle has once again updated the relatively new documentation around Site Names in Google Search, this time to clarify that www and m-dot prefixes for domain names are generally considered root domain names for Site Names in Google Search.The site name documentation added two moreContinueContinue reading “Provide A Site Name To Google Search”

Mapping out your keywords is an essential part of a successful search engine optimization strategy. Here’s how it’s done.It’s no secret: keywords are one of the pillars of a successful search engine strategy. They connect your website’s content with search queries that make them SEO 101.Your goal is to ensure people have the best chance ofContinueContinue reading “Keyword Mapping: A Beginner’s Guide”

Have you ever noticed that the web pages you browse on Google are just the tip of the iceberg? Of course, a website owner can guess there are many websites Google does not index. However, you can be sure that this number is much higher. Google bots travel to this invisible part of the icebergContinueContinue reading “Google Crawl Budget: What It Is And How It Works”