Google has confirmed it is testing a non-DSA (dynamic search ads) option when creating new search campaigns within Google Ads. Ginny Marvin, the Ads Liaison, said on Twitter, “We’re running an experiment in the campaign construction flow.”
Collin Schmelebeck posted about this a couple of weeks ago and asked, “is Google testing a non-DSA option when creating new search campaigns?” Collin added that he is “currently not getting an option with a new layout when creating a new search campaign.”
Ginny from Google said, “We’re running an experiment in the campaign construction flow.
You can create a DSA campaign:”
- Turn on DSA setting: Campaign settings > Dynamic Search Ads setting > ON
- Create DSA ad group: Ad Groups > New > Dynamic
- Create eDSA creative type: Ads > select DSA ad group > create
Here are those tweets:
@adsliaison is Google testing a non-DSA option when creating new search campaigns?
currently not getting an option with a new layout when creating a new search campaign
is it a bug or a test on some accounts?
— Collin Schmelebeck (@SchmelebeckPPC) December 19, 2022
https://platform.twitter.com/widgets.js
got it so the workaround is to create a new search campaign without ads/keywords and then can create DSA from ad group level post-settings changes
— Collin Schmelebeck (@SchmelebeckPPC) December 19, 2022
https://platform.twitter.com/widgets.js
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