Google announced in India yesterday that they are testing a search feature to allow you to search text within video. This isn’t a huge stretch from key moments but it is neat to see you being able to search the words spoken in a video.
Google said in this announcement, “We’re piloting the ability to search within videos on your phone’s Search app. Just type in your query using the ‘Search in video’ feature & find exactly what you’re looking for.” I should note, as you can see below, Glenn Gabe was able to see this himself in the US, he is far from India.
Here is the tweet announcing this:
Do you struggle with skipping to the good part of the video? 👀
▶ ──🔘── 19:19
We’re piloting the ability to search within videos on your phone’s Search app. Just type in your query using the ‘Search in video’ feature & find exactly what you’re looking for.#GoogleForIndia pic.twitter.com/G3KIhpO7ow— Google India (@GoogleIndia) December 19, 2022
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Play the video of how this works… Google wrote “Besides images, videos are also a rich source of visual information but it’s often hard to find something buried inside a long clip. For example, perhaps you’re watching a long video about Agra, and you’re curious if it also covers Fatehpur Sikri. With a new feature we’re piloting, you’re now able to search for anything that’s mentioned in a video, right from Search. Simply enter a search term using the ‘Search in video’ feature and quickly find what you’re looking for.”
Glenn Gabe shared a bit more on this:
Google brings Multisearch to India starting today, and it’s piloting “Search within a video”
“This feature, which will be available on the Google Search app & will enable users to type a phrase after tapping on the ‘Search in the video’ https://t.co/LnM1fwAxUV pic.twitter.com/jZXzwppFoZ
— Glenn Gabe (@glenngabe) December 19, 2022
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Searching words spoken in a video is really something pretty amazing. But with the amazing transcriptions YouTube automatically creates, I think it is not surprising to see this feature being tested.
Here is an example of this working in the US with a John Mueller video!
Here is an example of the “Search in video” feature in the SERPs. You will see an “expand” icon in the SERPs & then you can tap “Search in video”. Here I searched for “404” in one of @johnmu‘s older videos. It highlights the text & the time code. And I can jump right there. pic.twitter.com/gqJSK87wV7
— Glenn Gabe (@glenngabe) December 20, 2022
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