Joy Hawkins has published another local SEO case study, this one on whether reviews left by Local Guides do better than any ordinary reviewer on Google. The answer is yes; reviews left by Local Guides seem to do better and last longer than other reviews.
Google Local Guides are a global community of explorers who write reviews, share photos, answer questions, add or edit places, and check facts on Google Maps. Anyone can sign up to be a Local Guide, and you can earn points and such for leaving reviews and photos and the like. Learn more about this over here.
Joy’s case study showed these three points:
(1) Reviews from Local Guides stayed at the top of a Google local listing longer.
(2) Reviews left by users with a profile picture did stay a the top of a listing longer.
(3) There was no correlation between people who actively left reviews for other businesses or who uploaded lots of photos and their reviews staying at the top longer.
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